Let’s start with the A’s - Audience. When I think about
my audience, I visualize a bunch of people empathizing with the hardships of
being a caregiver for the elderly. I see
them nodding their heads when they read about an elderly client farting in a
waiting room, or laughing at the description of seniors road-testing electric
scooters. I see a blue-collar people, some men, mostly women, who keep south
west Florida’s economy running. They understand the subtleties of hurricanes,
men in old pick-up trucks, armadillos, and sunbirds. I imagine reading to them
during their lunch break, or on the ride home from yoga class, maybe even
before they turn out the lights at night. I see people with dysfunctional
families (pretty much everyone), who find levity in reading about the Delaneys,
a functional-dysfunctional family much like my own family. And I don’t limit
myself. I recently learned that YA’s relate to Milo Purdie as he struggles to
find balance between the vicissitudes of dating and making a decent living.
There is probably a more scientific way to
determine one’s audience, but this method works for me, and apparently my
audience. Just try this exercise and see if it works for you: take a moment to
picture yourself reading to a live audience (large or intimate). Picture yourself sitting in front of this group
of people who will enjoy your literary voice, who will laugh with you, and commiserate
with your characters’ challenges. Hear yourself reading the last sentence and
closing your book. See them beaming happily, clapping, and then asking when
your next book will be available.
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